Many business owners are figuring out that creating a Facebook page for their company will bring them business. But many do not realize that using social media such as Facebook and Twitter is only a start, albeit a good one. When a business is using social media like Facebook in conjunction with blogging and a mobile app, they can quickly cash in on this marketing trifecta. Combining the promotional power of these three venues leads to a literal jackpot of promotional opportunities.
We know that marketing any business is like aiming for a target that won’t stand still. Just as soon as we perfect our media mix – bulk mailing, telemarketing, yellow pages, television or newspaper advertising – things change. If the government isn’t imposing regulations that make it harder to do telemarketing or bulk mail advertising, consumer tastes are changing and people aren’t reading the newspaper like they once did or the television is sitting idle in the corner under the phone book which is covered by layers of dust. (Consumers are fickle – after all it IS their money they are spending!) We all gravitate toward convenience, and rightly so. For this reason, today’s most impressive marketing avenues are delivered via the Internet. In fact, the Internet is bounding with marketing opportunity. Its latest prodigy is the cell phone as witnessed by the exploding mobile apps industry. Anybody who is anybody these days has a mobile app. And there is a reason for that.
The desktop computer has nearly been relegated to in-office use and laptops are being replaced by the new tablets, iPads, and other hand-held mobile devices. But the smart phones are what most people are gravitating toward because they fit in your pocket, are widely available and affordable. Imagine one of your customers being able to bring up information about your business, a mini-website of sorts, on their phone! What they don’t know is that you have just easily updated your mobile app with your newest offering or latest bargains. All they know is that they better get to you quick. Fortunately there is a link to a map site on your app leading them right to your door in case they need it, and they can conveniently call you right from the app cause it’s on their phone. They are on their way! Imagine another scenario in which it is lunch time when your customers are leaving their workplace for a well deserved break. As they are getting into their car they receive a text from you letting them know that you are doing something extra special for the next hour. Guess what they are likely to do with their lunch break? You got it – come straight to you. Today’s marketing research reveals that most consumers say they are more likely to do business with brands they are familiar with. If they have your mobile app on their phone, they want to stay connected to you and are likely to respond to your text messages. More likely than to respond to the guy next door who is still putting call-to-action ads in the newspaper. (People are getting most of their news online these days anyway – probably on their phone!)
Anyway, this is just how a simple mobile app folds in with SMO (Social Media Optimization) for business owners. If you are only on Facebook or Twitter then you have a foot in the door and have hopefully figured out how to make your efforts pay off. If you are blogging too, then you are one up on most all of your competitors. But if you have a mobile app, Facebook page and are blogging too, then you are really in a position to powerfully connect with your customer base. Consider yourself cutting-edge. We know how busy you are!
If you want to do one, or all three – and do it right – then call your local iTownz representative so they can introduce you to the new SMO services now being offered by iTownz Media. By the way, if you think that you need a website to take advantage of this marketing trifecta, you are wrong! Remember, people are using mobile apps more and more. Believe it or not, mobile apps (through iTownz anyway) are much less expensive to set up and maintain than a website. So, call today!
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For general info call 330-447-0353 or email Conductor@itownz.com