The marketing plan is multi-faceted from print materials to radio and TV ads. Our initial activity in any community is the acquiring of a capable and motivated franchisee, committed to the building of a sales team and an iTownz local franchise. This local franchisee is charged with the task of networking and representing our brand to the local community and local merchants.
We are an Internet based business so it is crucial that we utilize any and all web-related advertising and exposure methods at our disposal. We have developed a proprietary combination of Organic SEO (Search Engine Optimization) and PPC (Pay-per-click) advertising that simply will get you more exposure than you could ever hope to get for your business individually.
We also employ a significant amount of Outernet advertising including Billboards, Radio, Television, Banners, Yard Signs, Rack Cards and much more
Rack cards are also a part of increased visibility for iTownz and will be given to local Realtors as the new welcome wagon for prospective clients moving to the area. . Rack Cards will also be placed in Hotel rooms or at the front desk for those with a Green campaign in place, in which case we would ask them to set iTownz as their Broadband Homepage. Rack cards and table toppers can be provided to restaurants, and iTownz literature will be posted on available community bulletin boards.
Endearing your community to iTownz by the utilization of various sponsorships is also an integral part of the marketing plan. More important yet, we seek franchisees who desire to impact their community in a positive way while building a fun and profitable business.
We want to partner with those organizations that already have a great distribution network such as Coffee News and any local publication or newsletter that may go out. This also fits into a much larger picture when we launch classifieds and have a print component; we will require a distribution model prior to any successful launch.